If one brand deserves to get a marketing award for the year, I bet it would be CLEAR. It is CLEAR that they have exhausted every brilliant idea imaginable to make it BE everywhere - inside the mall, inside the Big Brother House, sponsor the most anticipated Maging Sino Ka Man Book 2, and just now, get the hottest Korean superstar, Rain, for a commercial.

Rain is one of the most successful Asian superstars as his name is not only famous in his home base, Korea. He has a steady fan base here in the Philippines, who listen to his songs, swoon over his impressive dancing, and gush over his telenovelas. He even did a concert in New York. He’s that good. He is all full of sex appeal and talent. God , woops, getting carried away!

Well, now that CLEAR is everywhere, what can you say about it? Is it a great product as it claims? I’d love to hear from you!